Preorder is open. First bags ship the week of September 14.
Viafi Coffee Company, Colorado

Burn the Map.

A Colorado coffee roastery serving the Front Range and beyond. Coffee by the bag, subscriptions, wholesale, and mobile coffee cart catering.

Est. 2025
A note from the owner

Why I started Viafi

Path Onward.

I came to coffee through whiskey. For a few years I was the national educator for a whiskey brand: traveling, teaching, telling that brand's story. It was a dream job for many, and most days it was a dream job for me. But I've always had the itch to build something of my own, and it never went away.

Two years of thinking later, Viafi exists. The name is two pieces. Via: your own path. Fi: fidelity to who you are. I've never been good at following the well-marked route. The shorthand boils down to three words: burn the map.

Viafi is a story of my own life, and one I want to share. Coffee is the instrument. We're building a roastery for everyone: the workhorse blend that becomes your morning ritual, or the wild single origin you brew when you want to be surprised. Same care goes into both.

All of it started from a love of telling stories, which turned into a curiosity about flavor, and the search hasn't stopped. Thank you for being here at the beginning.

Jason Levinson Founder & Roaster
Mobile espresso, Denver metro

Bring the cart to your event.

A mobile espresso bar for weddings, corporate events, and private parties. Professional barista, premium equipment, custom menu. We bring everything; you handle the celebration.

Get a quote
Mission

Our path.

A roastery worth working at, coffee worth standing behind, and a company that outlasts us.

A roastery worth working at

Build ahead.

We make decisions for the company this should become, not the one-man show it is today. Equipment, space, and standards are sized for the team we plan to have.

Coffee worth standing behind

The cup comes first.

Flavor, body, texture, story. We taste for all of it, before we buy and after we roast, with the person who'll drink it in mind.

A company that outlasts us

Keep learning.

We can be proud of today's work and still want tomorrow's to be better, in the coffee, in the business, and in ourselves. What we learn gets passed on, so the company always knows more than any one of us.